Interactive installation for BA Graphic Design Degree Show, 09.

All work and no play makes us grumpy.
Through the many tried and true formulas, the end is finally in sight, and to sum up the three-year trial and error, true and false, nurture and slave experience, it boils down to an aquarium of thoughts and learned truth.
Graphic Design is like fishing: laborious but exciting and essential in everyday life.
As a graphic designer, we often hook and bait for ideas, and wait patiently for the line to snag.
The yank and pull anticipation of what caught the line and finally being able to see the prize drives the work.
Each of the residences: jellyfish, dolphin, blue whale, anglerfish, goldfish, raft, pirate ship, rowing, and origami boat hold tru e to an aspect of the many formulas.

In collaboration with Agnes Flygar

Click Images to Enlarge Fishing